https://www.laurawitzling.com/teaching daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1630502546288-2CMJ3RC4CBPJHFBPNM8X/covers.jpeg Teaching - Our class creating service learning projects about sustainability for ISU Dining, the City of Ames Resource Recovery Plant, and the North American Food Systems Network. For our service learning projects in JLMC 510, students put together communication plans about sustainability for ISU Dining, the City of Ames Resource Recovery Plant, and the North American Food Systems Network. https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1631574682888-FK1EJGH5N3H7YCM0J1TU/Slide2.jpeg Teaching - Make it stand out The final projects in JLMC 598 were so diverse! One student recreated recipes from a historical cookbook as part of his work. https://www.laurawitzling.com/about daily 1.0 2025-12-21 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/90960b4c-798b-4c95-909b-a8078c3736f1/Untitled+design.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627525155486-F4OFZDD2HZ7O7179RWYF/chicago_garden.png About https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627525300514-QY2YDO3X6V7S2K8F2A2X/teaching.png About https://www.laurawitzling.com/curriculum-vitae daily 0.75 2025-12-21 https://www.laurawitzling.com/contact daily 0.75 2024-12-31 https://www.laurawitzling.com/communicating-with-farmers-about-conservation daily 0.75 2024-12-31 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/3e3b28d2-2846-4f2e-808e-d0ccce333d10/example1.jpg Communicating with farmers about conservation - Research highlights We began our work with a review of other studies that surveyed farmers about conservation. Through that process, we identified gaps in research when it comes to communicating with farmers, such as understanding more about how and when they use social media to learn about conservation. We offered suggestions to improve the wording of related survey questions in our publication. In our own survey, we found that younger farmers and female farmers were more likely to attend virtual conversation events. For agricultural educators interested in making content more accessible to these audiences, virtual options appear to be an appealing outreach tool. We conducted a social media experiment where we bought ads on Facebook to promote conservation events hosted by the Iowa Learning Farms. We compared frames rooted in farmer identity literature including business, hero, and steward, in addition to science. We found the business-framed ads (see example to the right) were the most cost effective, but we saw more engagement with the science and steward frames among women. The best frame therefore depends on the goal of the communicator in that the ad that was the most cost effective was not the the ad that was best at reaching new audiences for this content. https://www.laurawitzling.com/research daily 0.75 2024-12-31 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627566597929-T2I1P0GVPGRB59MIYCAR/farmers+market.png Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627566755047-ZOEAIRNM88A89VSHLXMI/csa+sign.png Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1636600811562-T8RAQM9HFZLGWR74EKTE/Screen+Shot+2021-05-15+at+2.01.59+PM.png Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/fb7425c3-7269-4273-9d5b-2369da348104/ILF+Cover+Crop+Facebook+Ad+%28Scientist%29-01+%281%29.jpg Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1636599626799-9Q0DPOJHH1QAUK3L96IO/Screen+Shot+2021-11-10+at+8.59.55+PM.png Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1fbf6314-f547-439d-a582-467bc8afaadb/20230917_102135.jpg Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1636604279833-4KLTEBBJM1FXIZ01W3HS/Screen+Shot+2021-11-10+at+10.16.08+PM.png Research https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627525155486-F4OFZDD2HZ7O7179RWYF/chicago_garden.png Research https://www.laurawitzling.com/csa-member-recruitment-and-retention daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627574021262-MIEC9TLUUQADQ82ICAGY/csa+reasons.png CSA member recruitment and retention - Make it stand out We found that CSA members felt that because of their CSA share, they ate healthier. Many also reported that buying a CSA share made them feel like they were making a positive impact on their community, and that they felt more connected to a local farm. https://www.laurawitzling.com/farmers-market-communication-needs daily 0.75 2024-12-31 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627574798187-PM52I2Y6JSNU8IDGVEJE/market+budgets.png Farmers market communication needs - Make it stand out Most Wisconsin farmers markets have small annual marketing budgets https://www.laurawitzling.com/local-food-consumers daily 0.75 2023-10-30 https://images.squarespace-cdn.com/content/v1/60fef1fddc4e1d682d87143e/1627569813713-85UB5S1LRW1ARJPQOOJ8/map.jpeg Local food consumers - Make it stand out For people in Wisconsin, “Wisconsin” means local – 85% of survey respondents agreed that for them, “Wisconsin” meant local. Food from neighboring states? Not so much. Only 25% of survey respondents agreed food from Minnesota was local to them, for example. https://www.laurawitzling.com/urban-community-gardens daily 0.75 2024-12-31 https://www.laurawitzling.com/aquaculture-public-perceptions daily 0.75 2024-12-31 https://www.laurawitzling.com/aquatic-invasive-species daily 0.75 2024-12-31 https://www.laurawitzling.com/farmers-market-study daily 0.75 2025-12-21