National farmers market study

It’s been 20 years since a national survey with in-depth questions about farmers market participation has been done. In that time, farmers markets have changed, and so have consumer preferences and communication habits. That’s why our team is so excited to be conducting research using a large-scale national data set! Our goals are to offer insights that can increase access to and participation in farmers markets. This project is funded through a USDA-NIFA grant. In addition to the survey, another project component is a social media experiment which will be done in partnership with farmers markets in six different states.

My collaborators

• Dr. Bret Shaw

• Dar Wolnik at the Farmers Market Coalition

• Project advisors including farmers market associations in Alaska, Colorado, Illinois, Minnesota, Vermont, and Wisconsin

Research highlights

Coming soon! Our national survey has been fielded and we are analyzing the data.